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Branding


Branding

Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced.

Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through:

• Advertisements containing consistent messaging
• Recommendations from friends, family members or colleagues
• Interactions with a company and its representatives
• Real-life experiences using a product or service (generally considered the most important element of establishing a brand)

Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.

Logos

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

Advertising

One constant for all successful businesses is the need to continually attract new customers. Traditional advertising in directories and publications often require you to be listed in amongst your toughest competitors, with a very high risk of being overlooked. We look at this very carefully and make recommendations that make your budget go further.

Promotion

You may have the logo the skeleton brand and need to build on this. Promotion is vital to helping you get your brand out there. It can be targeted, widespread or viral.

It can send a variety of messages from selling products and services or simply updating your customers. It can be ad-hoc or periodical either way we can help you plan this.

Print


Brochures

A well designed brochure is the best way to introduce your company to your potential customers.

A brochure has three functions:

• Informative function: a brochure is usually used to inform your potential customers with regards to your company. This information is related to your company presentation, a new product or service that your company offers, or a recent change in your company name, etc.

• Advertising function: a brochure is really important as an advertising tool, which attractively allows you to promote one or more products or services. For further details this function will be analyzed in the section called Advertising aspect.

• Identification function: a well-done brochure design allows you to maintain a same criterion through all your company brochures. If this criterion (sometimes called concept) is unified in all the brochure types, it will make your company to be recognized automatically. It will give to your company prestige and credibility. It is important for your company brochure not only have a “concept”, but also to have a logo: a well designed logo is essential for any company, is one of the first steps to start an advertising campaign.

Packaging

Packaging on a shelf has less than three seconds to grab the attention of a consumer. Those three seconds are exceedingly important when you consider that more than 70% of purchasing decisions are made at the shelf.

Packaging’s role is threefold:

• To sell the product
• To protect the product
• To facilitate the use of the product

Point of Sale

Point of sale (POS) is the location where a transaction occurs and is such key to driving primarily the latest merchandise. It aims to capture the audience often located in highly desirable store locations such as checkout or entry points.

Web Design


Websites & CMS

Web design is the process of designing websites — a collection of online content including documents and applications that reside on a web server/servers.

Content management systems (CMS) are the collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to do the following:

• Allow for a large number of people to contribute to and share stored data
• Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.)
• Aid in easy storage and retrieval of data
• Reduce repetitive duplicate input
• Improve the ease of report writing
• Improve communication between users

In a CMS, data can be defined as nearly anything: documents, movies, pictures, phone numbers, scientific data, and so forth. CMSs are frequently used for storing, controlling, revising, semantically enriching, and publishing documentation.

Digital Stationery

We have are experiencing a huge explosion in electronic corporate tools some of which can now include:

• Digital Brochures
• Email Stationery
• Flash Presentations
• Animated Emails
• Email Stationery
• Electronic Newsletters
• Customised Logos
• Banners
• Digital Business Cards
• CD-Roms
and more...

eCommerce

ECommerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. It is more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services.

The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail, mobile devices and telephones as well.

Example
Parris Cues

E-Shots

One of the most effective ways of reaching customers is through email.

E-shot campaigns can be sent to inform existing customers about latest offers, trade shows they are exhibiting at or simply to remind them about the services they can provide.

Using the latest e-shot software we can produce accurate tracking information. We can not only see how many people have opened the email but the level of tracking goes down to the time the email is opened and what parts of the site that person visited from that email. Using this detail our clients can see who the e-shots are reaching and we work closely with this data to improve their efficacy in future campaigns.

Web Banners

A web banner is a form of advertising on the Internet. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image or multimedia object employing technologies such as Java, Shockwave or Flash to display animation, sound, or video.

The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through". In many cases, banners are delivered by a central ad server.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests. Behavior is often tracked through the use of a click tag.

Example
Take That

Viral Marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
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